Marketing to Millennials – Advantages of Generational Marketing
Marketing to Millennials The Millennial generation, or Generation Y, is one of the most popular and influential targets of today’s marketers. Regardless of the reputation that this group may have [...]
Marketing to Generation X – Advantages of Generational Marketing
Marketing to Generation X Generation X, or the “Lost Generation,” is the demographic bridge between Baby Boomers and Millennials. Born between the mid 1960’s and the early 1980’s, this group [...]
Marketing to Baby Boomers – Advantages of Generational Marketing
Marketing to Baby Boomers Generational marketing is not new – Consumer companies have been grouping consumers into age demographics since the dawn of advertising. Despite its broadness, [...]
Responsive Email Design – Improve Engagement Across Devices
Responsive design. More than likely you’ve heard this term applied to web design, but have you considered responsive email design as a way to better connect with your audience? You’re probably [...]
5 Steps to Better Connect with Your Email Audience (Infographic)
The ever increasing use of smart phones and tablets to view email may catch email marketers off guard. Are your newsletters, sales specials and email design templates reaching your audience the [...]