The ever increasing use of smart phones and tablets to view email may catch email marketers off guard. Are your newsletters, sales specials and email design templates reaching your audience the way you intend? Are you unsure of what your email list data is telling you about your users and their email viewing personality?
Understanding of your readers and email client specific challenges is critical to constructing an email that delivers the message effectively across all devices. Read responsive email design to improve your email engagement across all devices and then…
Follow these 5 Steps to Better Connect with Your Email Audience
- Review the design:
Determine if your current email design is effective on mobile devices. If you use an email provider, are there responsive templates that fits your needs? If not, we can help. - Analyze the list data:
Open rate, click rate, number of links per email, and the email clients used to view your emails. Reviewing the data will establish a baseline for measurement and reveals viewers habits useful for tailoring your content and design. - Prioritize the content:
Deliver the most engaging content at the top of the email. - Design with mobile in mind:
Keep text to a minimum – what works for desktop may not work on mobile! - Test, test, and test again:
Not all email clients view responsive email designs the same. Lundmark tests more than fifty (50!) email client configurations.
Want to improve your email engagement?
Contact Lundmark to help guide you through the responsive email design process in a cost effective way.
See examples of how Lundmark transformed a static email template for a large association into a responsive email template that lifted engagement and increased ad placement.
ª Litmus – Mobile back up to 56% for July email market share
