Companies are more interested than ever before in understanding how an audience perceives and engages with their brand. After all, the brand is at the foundation of any compelling story told. Lundmark works with our clients to understand, define, and position their brand. Our experience extends from evaluating and refreshing current brands to developing a brand’s identity from scratch. Our services include:

Brand Assessment

  • Brand Perception
  • Quantitative Research
  • Qualitative Research
  • Competitive Analysis

Brand Identity

  • Brand Positioning
  • Brand Voice & Tone
  • Visual Identity
  • Brand Style Guide

Brand Execution

  • Logo Development
  • Tagline Creation
  • Product/Service Naming
  • Brand Stationary and Collateral

So how do we do it? While flexible depending on the client’s needs, our comprehensive branding process can incorporate the following analysis:

  • Brand Pillars – the core values of the organization will be reviewed and discussed to determine the appropriate way to emanate through the brand.
  • Brand Positioning – what makes the brand unique? Brand perception surveys and competitor reviews can be a part of this analysis.
  • Brand Personality – where does the brand personality fall on the brand archetype spectrum? Our research and discussions will recommend where we see the brand most closely aligning.

This branding process results in an assessment of the brand, the creation of a differentiated position in the marketplace, and recommendations on the best way to communicate the brand to its audience.

Branding is at the core of any good marketing strategy. If done effectively, a brand’s culture permeates into all of its marketing activities and can result in lifelong brand ambassadors. However, branding isn’t a one-time exercise. Customer perceptions can change due to a variety of factors and it’s important to continuously evaluate your brand. Contact us to learn more about how we can help.



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