![OxiArmor - Brand Identity - Startup](https://lundmarkadvertising.com/wp-content/uploads/2015/08/lund_cs_oxiarmor-brand-identity-strategy_1550px.jpg)
Brand Strategy & Advertising
The Challenge
OxiArmor was a relatively new company and needed assistance in building a brand identity. The antimicrobial solution was unique and required educating their target audience on the need for such a product.
The Solution
Lundmark created an intriguing brand identity with bold green germ-like colors and the tagline of “What’s buggin’ you?” The brand identity was integrated across all brand collateral, vehicle wraps, and a new website.
The Result
The campaign generated inquiries about the new product that exceeded expectations and allowed OxiArmor to grow their business and expand into other markets.