Payless ShoeSource® – Packaging Process Management & Execution
Speed-to-Market in the retail fashion industry can be achieved through process efficiencies or bottom line deflating overnight shipping charges. Payless ShoeSource challenged Lundmark to create a highly efficient packaging process from initial design to final production with the goal of producing high quality packaging on time and on budget.
From start to finish the current process averaged 20-22 weeks. Lundmark worked with key marketing, logistics and overseas vendors to establish new benchmarks for marketing design and approvals, testing and production. The analysis also revealed downtime due to a fragmented process ownership.
Lundmark developed a step-bystep process to maximize design, testing and production efficiencies. Lundmark manages each step of the process in tandem with key stakeholders eliminating process downtime. The process includes developing creative briefs, design, product photography and retouch, creative review and approvals, artwork specifications, color mockups and production sample coordination with overseas vendors.
The packaging process timeline has been reduced to 16-18 weeks allowing Payless ShoeSource to introduce new products to consumers faster then ever before without a negative financial impact realized through expedited shipping charges. Championing the process from start to finish with key stakeholders ensures accountability and promotes a positive process experience.