AMC TheatresPerfectly Popcorn – Package Design
The Challenge
AMC Theatres is the largest global movie theatre chain and the #1 seller of movie theatre popcorn. Wanting to expand their impact, AMC sought to launch AMC Cinema Sweets candies to enjoy at the theatre and AMC Perfectly Popcorn microwavable and ready-to-eat popcorn to bring the magic of the movies home.
The Solution
With our substantial expertise in packaging and print design, Lundmark was engaged to collaborate with AMC’s creative and marketing teams to make this vision a reality. As a vital partner in preparing this new line of products, we were tasked with ensuring labeling met all FDA regulatory standards and art files met printers’ specifications. To ensure consistency of color and quality across various printers Lundmark managed a thorough proofing process and attended press checks alongside AMC’s creative team. Finally, 3-D renderings of the packaging were created and provided for retail support.
The Result
Thanks to extraordinary efforts to hit crucial deadlines, AMC’s debut rollout was launched in the Kansas City-area the day before the Oscars, and in more than 2,600 stores throughout its initial exclusive partnership with Walmart.
The entire AMC Perfectly Popcorn line is now widely available in grocery stores. And AMC Cinema Sweets candies are in theatres across the country. We continue to partner with AMC as they expand their offerings to include new flavors and feature movie tie-ins.
AMC’s Extra Butter and Kettle Butter Microwave Popcorn, and Movie Nacho Ready-to-Eat Popcorn products received a CPG Double Gold Award for package design. Powered by Food & Beverage Magazine, this award recognizes excellence in innovation.