Hostess®Packaging Design
The Challenge
Seasonal occasions are big sales drivers in the food and beverage industry. Retailers want to capitalize on the holiday spirit by engaging consumers with seasonally-themed products and flavors. If executed successfully, limited-edition promotions can help a brand stay relevant and create anticipation amongst consumers each year.
A recent redesign of the Hostess brand logo and packaging provided an opportunity to re-imagine their seasonal offerings for a full year of celebratory occasions. Lundmark was tapped to fulfill this vision while incorporating collected feedback from consumers and retail entities like Walmart.
The Solution
Lundmark’s talented illustrators created whimsical environments that welcome consumers to step into each season. These designs capture the seasonal spirit, while accomplishing the goals of showcasing the delicious Hostess products and flavors and maintaining brand recognition.
The Result
With a year-round campaign Hostess can maintain a strong in-store presence and offer continual limited edition items to celebrate. The rollout has been wholeheartedly accepted by retailers with added shelf space and support. And sales gains show that consumers are engaging with the brand on a new level. This campaign is forecast to continue into the future by adding additional flavors and product types to the lineup for years to come.