Borden was looking to increase brand awareness and stimulate sales in the Kansas City market.
Research had shown that their key consumer is the busy, on-the-go soccer mom. Lundmark developed a season-long strategy to activate as the title sponsor of FC Kansas City of the National Women’s Soccer League. The partnership included experiential marketing, halftime entertainment, branded promotional items, product sampling and stadium signage.
Social media interaction with Borden increased and sales spiked in and around the Kanas City market during the partnership.