Branding & Website Redesign
The Challenge
Turf Materials, a supplier of aggregates to golf courses and sport/aquatic facilities across the U.S., completed an acquisition of an ancillary company and was looking to refresh their brand to announce the partnership. While the name Turf Materials remained, a new logo, color palette, and website were required to showcase their comprehensive capabilities.
The Solution
Lundmark began by analyzing the existing brand equity and core values of Turf Materials. Using these insights, a new logo was proposed with the shape paying homage to the existing logo, but now suggesting the action of swinging a golf club or bat, or even the crest of a wave. The colors selected represent layers of turf, sand, and earth. A brand style sheet was created to guide the development of a new website, which included enhanced, search-optimized content for each of the products and services offered.
The Result
The new brand was launched in time for a key industry tradeshow, where Turf Materials exhibited and announced the new brand. Positive feedback was received from all parties and website traffic has substantially increased due to the search-optimized content.
