Branding
The Challenge
Liquified natural gas (LNG) project Galveston LNG Bunker Port (GLBP), a collaboration between Pilot LNG and Seapath Group, required the creation of a distinct brand identity. Lundmark was entrusted with the task of shaping the brand identity to facilitate the development of a website aimed at promoting project awareness among key partners and the local community.
The Solution
The project ownership group aimed to capitalize on the “Bunker Port” concept, intending to establish a versatile brand identity applicable to other LNG projects in American port cities. A sleek and sophisticated logo with a maritime theme was crafted, emphasizing the significance of “Bunker Port.” Colors were carefully selected from the corporate palettes of each parent company to ensure seamless visual cohesion.
The Result
GLBP expressed immense satisfaction with the chosen brand identity for the project. The diverse logo executions enabled the swift completion of the project website, allowing for the desired media exposure and heightened project awareness.