Brand Identity and Collateral
Golf’s regulation and public policy challenges continue to greatly impact the golf course management profession. Advocacy is one of the most powerful ways to affect change. GCSAA’s Government Affairs department needed assistance in branding and promoting the Grassroots Ambassador program to members.
A new logo was designed to brand the program and provide current Ambassadors with something they felt was special and unique. All information and resources were consolidated into one toolkit for ease of recruitment and training.
The new brand logo and various materials have helped grow the grassroots ambassador program, and in turn assisted members in lobbying for their most important asset – the golf course.