Influencer Marketing
The Challenge
Crown Center, a family-centric shopping and entertainment district in Kansas City, engaged Lundmark to manage omnichannel campaigns aimed at promoting exhibits and programming throughout the year. The agency was specifically tasked with developing and executing influencer campaigns to capture new audiences and enhance brand awareness and loyalty.
The Solution
Lundmark assessed the digital influencer landscape within the Kansas City region to identify top creators who specialize in family-friendly content. The strategy included partnering with established creator groups and prominent local influencers. Lundmark oversaw the coordination, content management, scheduling, and reporting, ensuring each campaign delivered the intended messaging effectively.
The Result
Every campaign has been bolstered by the authentic, user-generated content from the influencers. Specifically, during the Christmas campaign, the content reached over 100,000 individuals, with more than 40% being non-followers of Crown Center’s social accounts. The campaigns resulted in over 1,000 new followers and garnered more than 150,000 content views. Due to the outstanding performance, Crown Center has chosen to invest more in influencer marketing than other traditional marketing tactics they had previously favored.
