Brand Style Guide
The Challenge
With minimal standards in place, Colby Community College (CCC) needed a style guide that would provide brand consistency for their institution amongst internal departments and external vendors. Lundmark was tasked with conducting a thorough brand evaluation, consolidating and refining logos and developing a comprehensive brand style guide.
The Solution
Lundmark went through a detailed research process to develop the brand style guide. We discovered that CCC has the highest graduation amongst all Kansas community colleges. As a result, we believed it was important to highlight their academic success throughout the entirety of their brand, emphasizing their tagline: Challenge, Create, and Connect.
The Result
The refreshed brand rolled out campus wide. The brand style guide provided clear guidance to internal departments, external vendors and ensured brand consistency.
