Brand Development
The Challenge
Fire Door Solutions (FDS), a leader in passive fire prevention services for commercial businesses, lacked consistency in their branding efforts. Multiple style guides had been developed and one true guiding document did not exist. After experiencing considerable growth, FDS tasked Lundmark with assessing the brand and positioning the company as a leader in the industry.
The Solution
Lundmark conducted a comprehensive brand assessment that included a review of key industry competitors. A brand refresh was completed with updates to the logo, modernization of brand colors, and a greater emphasis being placed on their tagline, “Compliance made easy.” Finally, a brand style guide was developed to provide consistency with marketing and design efforts moving forward.
The Result
The newly refined brand was rolled out on their website and in brand collateral including business cards, letterhead, email signatures and presentation templates. Animated digital LED signage was created to activate their various Sporting Kansas City partnership assets.
