Content Marketing
The Challenge
Equity Bank sought to provide their Mortgage Loan Officers with tools that engage current and potential clients in conversations surrounding home loans, with the ultimate goal of converting these leads into sales.
The Solution
Lundmark was engaged to execute a content marketing campaign that educated consumers on a variety of topics related to home mortgages. Each month, multiple original blog articles, corresponding social media posts, and custom graphics were provided to the Equity Bank team to utilize in their personalized outreach efforts. Consumers were directed to an online Mortgage Resource Center that was developed to house the various educational articles.
The Result
The Mortgage Loan Officers appreciated the variety of tools provided to them to assist with their outreach. Equity Bank saw a considerable increase in web traffic to the mortgage section of their website due to the consistent efforts of the program.
