Dible Dough - Organic Media - Social Media

Social Media

The Challenge

Dible Dough, a small family-run business specializing in all-natural, ready-to-eat cookie dough bars, sought to capitalize on its recent entry into Walmart stores. The company aimed to expand brand awareness and its social media presence to engage a broader audience and drive sales. The primary objectives were to increase followers, boost engagement rates, and solidify their market position.

The Solution

Lundmark developed a strategy focused on creating high-quality visuals and leveraging pop culture trends to foster community engagement. The content emphasized Dible Dough’s unique market differentiators, including their female ownership, commitment to natural ingredients, and joy-filled business mantra. The plan involved implementing giveaways and Meta campaigns to increase followers, along with other targeted paid social campaigns to boost e-commerce and brand awareness. Monthly recaps were used to identify high-performing content and optimize future posts, with adjustments made based on performance metrics.

The Result

Lundmark’s strategic approach led to significant growth in Dible Dough’s social media presence. In the first year, Facebook followers increased by nearly 1,000%, and Instagram followers more than doubled. High engagement rates on Instagram indicated that the content resonated well with the growing audience. Posts leveraging pop culture and trending topics generated substantial reach and engagement, contributing to overall organic growth. Dible Dough added new retailers almost every month, with in-store sales increasing alongside their enhanced social media and online presence. Lundmark plans to continue these successful strategies while exploring new opportunities to further engage Dible Dough’s audience.