Marketing Campaign
The Challenge
Boone County Office of Emergency Management was looking to increase the awareness of the four steps of emergency preparedness – Make a Plan, Build a Kit, Be Informed and Get Involved – and promote the “Are YOU ready?” slogan to Boone County residents. Users would be directed to their new website, ready.boonemo.gov, a resource that outlines steps to become Boone County Ready.
The Solution
Lundmark developed a digital strategy that targeted Boone County residents with creative that prompted them to consider: “In an emergency, are YOU ready?” The campaign was executed across digital display, paid social media, and streaming audio channels.
The Result
Results from the campaign were overwhelmingly positive. In addition to tremendous click-thru rates with the digital ad units (0.25% on Display and 1.04% on Paid Social), the campaign generated 733 Page Likes on Facebook in less than 3 months. Users engage with the Page by asking questions and contributing to the emergency preparedness conversation.
