Tag Archives: Advertising
3 Steps to creating a successful FacebookAdvertising Campaign

Three Steps to Creating a Successful Facebook Advertising Campaign

in Marketing

There is no denying that Facebook has revolutionized the online world. It is estimated that 2 billion people are active on this free social site. That’s nearly 30% of the world’s population! Moreover, Facebook purchased the social media site Instagram in 2012, which has currently grown to approximately 800 million active users. With access to […]

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How Eye-Tracking Helps the Advertising & Design Industry

in Technology

They say that the eyes are the window to the soul. In this case, they are the window to oodles of information about how humans see the world, or at least the advertisements and design elements that we marketers and designers are putting out there. Earlier this year, Business Insider put together a compilation of […]

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Green is the New Black: Color Trends for 2014

in Design

Designers, marketers and advertisers take note, green is the new “in” color for 2014. According to Shutterstock‘s analysis and new info graphic, the color green has spiked a whopping 81% in the last year. Their study is based off their collection of 40 million images and 400 million all-time downloads. They analyzed the data and […]

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Borden - Soccer Event

Event Marketing Part II: Brand and Deliver

in Branding

Last week, we talked about event marketing and why brands sometimes need to introduce event marketing into the mix in order to gain valuable exposure. It’s something that can be beneficial for new brands trying to get their name out, as well as established brands that want to re-engage with consumers. This time, we will […]

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The Webolution of Lundmark – Web Design

in Technology

The majority of websites have probably gone through a multitude of face-lifts over the past 25 years. Yes, it’s hard to believe that we’ve been “surfing” the Internet (now with a capital “I,” according to AP Style), for a quarter of a century. What’s even more amazing is how far we’ve come with the look […]

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Has Facebook Advertising Gotten Out of Control?

in Marketing

We’’ve all heard of it, most of us use it, and the majority of us can’’t get enough of it. So why wouldn’’t companies and businesses reap the rewards of such pragmatic advertising space? Is Facebook really allowing advertising to get out of control, or is it just another scroll of the finger for Facebook […]

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Touchdown! Dunder Mifflin at Quill.com

in Branding

Well played, Staples. Yes, it’’s obvious, but brilliant. Staples entered into a licensing agreement with NBC to market and sell “Dunder Mifflin” brand paper products and office supplies from it’s Quill.com website last year. The two-year agreement and “reverse product placement” concept leverages the popularity of the sitcom, “The Office” as it winds into final […]

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PSA 1980

Flashback: Anti-Drug PSA’s

in Marketing

Take a look back at some past Public Service Announcement advertising from the 1980’s. Did PSA’s like these have an effect on you, other then craving a delicious breakfast?

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