More than likely you’ve heard this term applied to web design, but have you considered responsive email design as a way to better connect with your audience? You’re probably aware of the increasing use of smart phones to check emails and conduct business. And yet, we struggle daily to view emails on our mobile or tablet device that are formatted for a desktop email client. Images are partially cut off and text is too small, requiring pinch to zoom. This rapid rise in smart phone email adoption has caught many marketers off guard, having not considered the smart phone audience when designing their message.