MetcraftWebsite Redesign
The Challenge
Metcraft Industries is a long-standing manufacturer of stainless steel plumbing fixtures engineered for high-abuse environments, including correctional and healthcare facilities. While their product quality and reputation were strong, their existing website no longer reflected the sophistication of their operations or the clarity needed by their primary audiences—architects, engineers, and facility decision-makers.
The Solution
Our team restructured the entire digital experience from the ground up. The new site prioritized intuitive navigation, easier access to product submittals and specifications, and a visual design system that aligned with Metcraft’s brand values. We introduced dedicated landing pages for key markets and integrated a user-friendly sales rep locator to support easier customer connection.
The Result
The redesigned website is now a modern, mobile-friendly platform that reflects Metcraft’s leadership in the industry. Users can quickly locate products, download submittals, and connect with sales representatives based on their region. The improved structure supports both technical audiences and general brand-building efforts, making it easier for Metcraft to educate visitors, showcase capabilities, and drive project inquiries.
