Website Redesign and Development
eSolutions was looking to redesign their existing website and transition content management systems while simultaneously going through an internal rebrand. Lundmark was enlisted to design and develop the website while incorporating the new brand identity into a custom WordPress theme.
The redesign process began by conducting an extensive SEO audit to establish baseline metrics and provide guidance on a content strategy that would ultimately influence the website architecture. New brand standards were developed in tandem with the website redesign project. The color pallete, brand voice and tone and product positioning were considered when designing the new site. With the increase of sales leads being a primary objective of the new site, prominent call-to-actions, live chat, and form-fills to schedule product demonstrations were developed and integrated into the site in multiple locations.
The website became more user-friendly, customizable, and visually appealing. eSolution’s staff was trained to be able to update and maintain the website moving forward. Google Tag Manager was implemented and Events were created to track key actions taken by users on the website.