Borden®Brand Transition & Package Updates
The Challenge
When Borden redesigned their brand logo and refreshed their packaging look, it would affect their product list of nearly 300 cheese and butter SKUs. As a longtime trusted partner of Dairy Farmers of America, Lundmark was tasked with applying this change to their full line of products.
The Solution
Lundmark created an organized and streamlined packaging development process that would ensure a quick rollout for a consistent brand presence in store. In addition to design and production, Lundmark managed the approval process and worked with multiple printers to ensure consistent print results.
The Result
Lundmark’s history with this brand and understanding of every step of the packaging development process provided a seamless experience. Speed-to-market goals were met, and the redesigned packaging has received positive feedback from consumers.