Designing packaging for the food and beverage industry requires a careful balance of creativity, functionality, and regulatory compliance. At Lundmark, we specialize in navigating these complexities, ensuring that every design we create not only reflects our clients’ brands but also meets the necessary legal standards.
The Intersection of Creativity and Compliance
When it comes to food and beverage packaging, creativity and compliance often seem at odds. Brands want to stand out in a crowded market, using bold designs, innovative layouts, and compelling messaging to capture consumer attention. On the other hand, strict regulations—such as those mandated by the Food and Drug Administration (FDA)—require specific text sizes, disclaimer placements, and ingredient transparency. This is where Lundmark’s expertise comes into play.
We understand that packaging design needs to do more than look good—it must also meet the requirements for nutritional information, allergen declarations, and other legal elements. Over the years, we’ve honed our process to balance these competing demands, ensuring that creative expression and regulatory compliance coexist without compromise. Whether it’s adjusting the statement of identity to maintain proper proportion with the largest text on the packaging or resizing text to meet FDA guidelines while keeping the design uncluttered, we manage these challenges smoothly and efficiently.
Adapting to Changing Packaging Regulations
One of the biggest challenges in the food and beverage packaging industry is staying up to date with evolving regulations. In recent years, the FDA has updated requirements around the presentation of added sugars and serving sizes, along with the introduction of mandatory bioengineered food disclosures. These changes have forced brands to rethink their packaging layouts to ensure compliance. It’s not enough to design for today—brands need to future-proof their packaging to avoid costly redesigns down the road as new regulations emerge.
At Lundmark, we make it a priority to stay informed about pending legislation and regulatory updates. Our team works closely with our clients’ regulatory departments, ensuring that our designs not only meet current standards but are also adaptable to future changes. By anticipating industry shifts, we help clients avoid potential setbacks while maintaining the integrity of their brand.
Managing High-Volume Packaging Revisions
Food and beverage brands often face the daunting task of updating packaging for dozens or even hundreds of SKUs, whether due to a rebranding effort or a regulatory shift. Each update requires careful attention to detail, from adjusting logos and colors to ensuring compliance with new FDA guidelines. The sheer volume of work can be overwhelming, especially for internal teams.
This is where our experience shines. We specialize in managing large-scale packaging revisions, guiding our clients through the entire process–from initial updates to print-ready files. Our team meticulously handles the nuances of each SKU, ensuring that every package is not only compliant but also maintains brand consistency across all formats. Our extensive experience in production work and printer communications helps streamline these complex projects, saving our clients time and headaches.
Your Packaging, Our Expertise
At Lundmark, we pride ourselves on being more than just designers—we’re problem solvers. We know the challenges food and beverage brands face in developing compliant, attractive packaging, and we’ve built our services around overcoming those obstacles. Whether it’s ensuring that your design meets FDA regulations or managing high-volume updates across a variety of packaging formats, we have the expertise to deliver.
Packaging design is more than a creative endeavor—it’s a strategic one. Lundmark is here to help you navigate that journey with precision and confidence.
