Packaging design goes beyond creating something visually appealing. It’s about ensuring every element aligns with the brand’s vision and resonates with its target audience. Achieving this requires more than a one-off project approach—it demands deep collaboration. At Lundmark, we don’t see ourselves as just a design agency. We aim to be an extension of your brand team, working closely with you to create packaging that reflects your brand while meeting your business objectives.
A Seamless Partnership
Collaboration is central to our packaging design process. From the first conversation, our goal is to integrate with your internal team. We don’t just ask for design briefs; we ask questions about your brand, your customers, and your business goals. This understanding allows us to tailor our approach to fit your brand’s needs and long-term strategy.
We begin by identifying the key factors that drive your brand’s success. Who is your ideal customer? Where will the product be sold? How does it need to stand out? By aligning on these objectives early, we ensure each design decision is strategic, not just aesthetic. This partnership approach ensures that the packaging we create serves both visual appeal and business purpose.
Consistent Communication, Clear Results
Open communication is key to successful packaging design. We stay closely connected with your team throughout the process, providing regular updates, sharing ideas, and addressing any concerns. In large-volume projects, we use detailed project tracking documents to manage every step of the process, giving your team an at-a-glance view of the status of each packaging component. This ongoing dialogue isn’t limited to milestone check-ins but happens consistently, so you’re always in the loop and able to monitor progress in real-time.
This communication flow allows us to tackle potential challenges before they become problems. Whether it’s adjusting designs to comply with regulatory guidelines or making tweaks to match a rebranding effort, staying connected ensures that the final packaging meets your expectations while staying on schedule.
Integrating Brand Guidelines and Vision
Your brand guidelines are more than just instructions—they’re the foundation for all our design work. We take time to thoroughly understand your guidelines and use them to create packaging that feels authentic to your brand. However, we also recognize that guidelines can evolve. We work with you to explore new creative ideas while keeping the core of your brand intact.
For example, when developing packaging for a new product in an existing line, we review previous designs to identify key elements that should carry over for consistency. At the same time, we explore how to adjust the design to reflect the unique attributes of the new product. This balance ensures your packaging remains fresh but still on-brand.
Enhancing Efficiency Through Collaboration
Collaboration doesn’t just improve the final design—it also increases efficiency. By working closely with your team from the start, we streamline the process, avoiding unnecessary back-and-forth. Our partnership helps us anticipate your needs, address concerns quickly, and move the project forward smoothly.
We also extend this collaborative approach to external teams, including other agency partners and printers. Ensuring everyone is aligned on objectives and specifications helps minimize errors and creates a more efficient production process.
Becoming an Extension of Your Team
At Lundmark, we aim to be more than just a vendor. We see ourselves as an extension of your brand team, committed to creating packaging that reflects your goals and strengthens your identity in the marketplace.
By partnering with us, you’re gaining a team that is as invested in your success as you are. Together, we’ll create packaging that not only stands out but resonates with your target audience and drives business growth.
