Innovative new products can be one of the best ways to energize a brand. They generate excitement and news-worth PR, they catch consumers’ eye and can drive sales, and they can gain you more shelf space and retailer engagement. However, as anyone who has guided a product from brain-child to the checkout counter knows, it’s a bumpy road littered with ideas that didn’t make the cut.
Whether introducing exciting new flavors, adapting to cutting-edge trends, or offering new sizes to meet changing consumer needs Lundmark specializes in helping brands position their innovation concepts and packaging for success. We have expertise from initial ideation to retail-ready execution. Here are some of the steps your innovation product will need to navigate reach to the finish line.
Bring the Vision to Life
You have a great idea and you’ve done your research, but now you need to sell your concept to others. Perhaps you need to pitch to investors, or want to conduct consumer testing, or present to retail buyers, but you’re months ahead of having a real product in hand. Talk to us about creating images or prototypes that can bring your potential product and packaging to life. With our team of talented retouchers, photographers, artists, and digital rendering capabilities we can “magic” something that doesn’t exist into a visual reality.
Realize the Retail Potential
Retail environments are as diverse as the products they sell, and each one comes with its own set of requirements. Your packaging doesn’t just need to appeal to consumers, it must also resonate with retail buyers. Buyers want to see how your product will fit within their stores, both visually and strategically.
Club stores like Costco and Sam’s Club emphasize bulk displays, often with packaging designed to create a strategic billboarding—or repeating effect—for maximum impact when stacked on pallets. Grocery stores demand shelf-ready designs that communicate key benefits within seconds, while e-commerce platforms require simple and clear visuals that work well in small product thumbnails.
Lundmark helps brands navigate these nuances, designing packaging to fit each retail environment—and we can create visualizations of packaging to showcase how it will look in a retail context. Whether it’s a single product on a shelf, a bulk display on a pallet, or a simulation of an ecommerce web page these renderings help buyers envision the product’s market appeal.
Maximize the Message
Packaging plays a critical role in ensuring consumers understand what makes the product unique. Innovation packaging should grab attention and communicate what is different and exciting about your product. Bold imagery and descriptive language can help highlight things like a value size, a limited-edition seasonal flavor, or an improved formula to support health and wellness. Using vibrant colors or unique typography to emphasize these innovations can make the packaging pop on shelves and reinforce the excitement of trying something new.
Why stop at packaging? Other tools are available to create buzz about your innovation product. In store, there are opportunities for point-of-sale messaging with displays or shelf danglers. Out of store, interest can be created through social media, advertisements, and press releases. Give consumers every opportunity to get excited about your fresh, new thing.
Turn Product Innovation into Retail Success
Innovation keeps brands competitive and relevant in today’s fast-moving retail environment. Positioning your innovation concept and packaging for retail success takes strategy, creativity, and attention to detail. At Lundmark, we’re experts in guiding brands through this process, and creating packaging that resonates with both consumers and retailer buyers.
