In the competitive landscape of consumer packaged goods (CPG), packaging updates can be a massive undertaking that can affect hundreds of products. Whether driven by rebranding efforts, regulatory updates, a change of address, or seasonal promotions, high-volume packaging projects demand precision and an unwavering attention to detail. At Lundmark, we excel at managing these large-scale projects, ensuring that each package meets every requirement, stays true to the brand, and hits the shelves on time.
Volume Without Sacrificing Quality
One of the biggest challenges in high-volume packaging projects is ensuring an attention to the details. With so many different SKUs, each with its own unique dimensions, regulatory requirements, and branding needs, there’s always the risk that something might slip through the cracks. A small oversight, like an outdated logo or incorrect nutritional information, can result in costly reprints, delays, and governmental fines.
We approach high-volume packaging projects with meticulous care. We’ve developed a process that allows us to scale efficiently without sacrificing quality. This starts with detailed planning and organization. We carefully track every element of the project, from design updates to printer specifications, ensuring that every SKU is accounted for and that no detail is overlooked.
Regulatory Compliance at Scale
For food and beverage brands, packaging compliance is critical. Federal regulations, such as those from the FDA, dictate everything from font sizes for net weights to the placement of allergen disclaimers. When a brand undergoes a packaging update—whether due to a rebrand or new regulatory requirements—it’s essential that each SKU is updated correctly and consistently.
This is where Lundmark’s expertise in regulatory compliance really shines. We don’t just design beautiful packaging—we ensure that every package meets the necessary governmental requirements. We work closely with our clients’ regulatory teams to confirm that any changes made are in line with the most up-to-date standards. This is particularly important in high-volume projects, where the risk of non-compliance increases as the number of SKUs grows. Our detailed review process ensures that every package is not only compliant but also maintains the brand’s identity.
Managing Rebrands and Packaging Updates
Rebrands are a major driver of high-volume packaging projects. When a brand refreshes its identity—whether it’s a new logo, updated color scheme, or revised messaging—those changes need to be reflected across all packaging. For some companies, this means updating dozens or even hundreds of SKUs, each with its own set of requirements.
For example, when one of our clients decided to refresh their logo and brand colors, they needed those changes applied to every product SKU. In addition to the logo update, the client wanted to review their packaging for opportunities to modernize and enhance their designs. This meant not just a simple logo swap, but a thoughtful, detailed approach to how the brand’s new identity would be represented across different packaging formats—from single-serving packs to bulk cartons.
With our process, we were able to efficiently update hundreds of SKUs while ensuring that the brand’s new identity was applied consistently across all packaging formats. This kind of precision allows brands to maintain their message, regardless of the scale of the project.
Seamless Coordination with Printers
In any large-scale packaging project, printer coordination is critical. Even the most well-designed packaging can encounter issues if it’s not executed properly during production. That’s why we place a strong emphasis on seamless communication between our team and our clients’ printing partners.
At Lundmark, we understand the nuances of printer requirements, including color separations, dielines, and material substrates. We ensure that our designs are not only print-ready but also optimized for the specific production methods being used. This attention to detail helps prevent costly delays and ensures that every package comes off the line looking exactly as intended.
The Value of a Trusted Partner
Managing high-volume packaging projects is no small task, but we thrive on the challenge. With our experience, attention to detail, and commitment to quality, we help our clients navigate even the most complex projects with ease. Whether it’s updating a large number of SKUs for a rebrand or ensuring compliance across a diverse product line, we’re the trusted partner brands rely on to get the job done right.
Because when it comes to high-volume packaging projects, the devil truly is in the details.
