In the fast-paced world of consumer packaged goods (CPG), seeing is believing. Before a packaging design reaches store shelves or e-commerce platforms, stakeholders need a clear vision of how the product will look, feel, and function. Increasingly, retailers are requiring 3D renderings for both physical and online displays, making it essential for brands to provide a realistic preview of their packaging. At Lundmark, we leverage cutting-edge 3D rendering technology to bring packaging concepts to life, offering our clients a dynamic and accurate representation of their designs before they go into production.
The Power of Visualization
One of the biggest challenges in packaging design is helping clients visualize the end result. Flat design files only show part of the picture—literally. They don’t convey how a product will look when displayed on a shelf or held in a consumer’s hand. With 3D renderings, we can offer a complete, 360-degree view of the packaging. This allows stakeholders to evaluate everything from the shape and structure of the package to the placement of key design elements like logos, colors, and text.
By creating a realistic digital mockup, we help clients and their teams make informed decisions early in the design process. Whether it’s reviewing how a product will stand out on a crowded retail shelf or assessing how the packaging aligns with a brand’s overall identity, 3D renderings provide clarity and confidence.
Bridging the Gap Between Design and Reality
It’s one thing to create an eye-catching design in a digital file, but it’s another to ensure that design works on the physical package. 3D renderings help bridge this gap. They allow our team and clients to spot potential issues before they become costly mistakes in production. For example, a design looks great on a flat screen may lose front-critical elements when wrapped around a cylindrical bottle. With 3D renderings, we can see how the design interacts with the actual shape of the packaging dieline and make adjustments before moving forward.
This process also helps streamline communication between all stakeholders, including the production team. 3D renderings provide a clear and accurate reference that can be used to ensure consistency throughout the production process. By eliminating ambiguity, we help reduce the risk of costly reprints or design revisions once production has started.
A Key Tool for Retail Sell-In
When pitching a new product or packaging redesign to retailers, having a compelling visual presentation can make all the difference. Retailers want to see how a product will look on their shelves and how it will fit within their existing assortment. A 3D rendering gives them a realistic and tangible view of the packaging, helping to convey the value and appeal of the product.
We often develop 3D renderings as part of the retail sell-in process, particularly for innovation concepts. These renderings provide a polished and professional representation that enhances the brand’s credibility and makes it easier for decision-makers to envision the product in their stores. In some cases, a well-executed 3D rendering has been the difference between a retailer greenlighting a new product or passing on it.
Accelerating Design Approval
In today’s competitive market, speed is everything. Brands that can quickly adapt their packaging designs to consumer trends and market demands are at a clear advantage. 3D renderings help accelerate the design approval process by providing a detailed, realistic representation of the packaging. This allows all stakeholders to provide feedback and make changes early on, without waiting for physical prototypes to be produced.
By reducing the time spent in the revision cycle and minimizing the need for multiple rounds of proofs, we help our clients move from concept to market faster, giving them an edge in the competitive CPG landscape.
Bringing Packaging Concepts to Life
At Lundmark, we understand that packaging is more than just a design, it’s an experience. Our 3D renderings bring packaging concepts to life, offering our clients a powerful tool for visualization, decision-making, and production planning. Whether it’s for internal reviews, retailer pitches, or production approvals, 3D renderings make the packaging process smoother, faster, and more effective.
In a world where first impressions matter, our 3D renderings help ensure your packaging makes the right one.
