Why Emerald is the PANTONE color of the year

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Psychology of Color – Pantone Color of the Year

Emerald is in. According to PANTONE, it’’s the 2013 color of the year. It’’s described as a lively, radiant, lush green. They point out that green is the most abundant hue in nature and that the human eye sees more of it than any other color in the spectrum. The color has a rich historical relevance as well as symbolically brings a sense of clarity, renewal and rejuvenation.

So how does PANTONE select the color of the year? According to their website, the process is a ““thoughtful”” one that involves studying the influence of color. They observe the entertainment industry and specifically films that are in production, traveling art collections, hot new artists, popular travel destinations and other socio-economic conditions. They pay attention to influences from technology, availability of new textures and effects that impact color, and even upcoming sports events that capture worldwide attention. They claim that for more than a decade the color of the year has influenced product development and purchasing decisions in multiple industries including fashion, home and industrial design, as well as product packaging and graphic design.

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