The Webolution of Lundmark – Web Design

in Technology

The majority of websites have probably gone through a multitude of face-lifts over the past 25 years. Yes, it’s hard to believe that we’ve been “surfing” the Internet (now with a capital “I,” according to AP Style), for a quarter of a century. What’s even more amazing is how far we’ve come with the look and feel of branded websites. They are now more tactile, citing dazzling graphics, photos, and amazing attention to detail. It’s almost like web design left for college an awkward, inexperienced teenager and came back an intelligent, confident and refined adult.

Lundmark’s site is no exception. Nick Ogden, our design & innovation director, has been at Lundmark since 2000 and he estimates that we have gone through at least six different website designs with a few agency logo changes along the way. According to Nick, design and development best practices are constantly evolving in an effort to present information in the most user-friendly and engaging way possible. Much of today’s websites now rely on content management systems for ease of client updates, and terms like, “responsive design,” which describe a site’s ability to give the user a consistent brand experience by adapting the design to be displayed on all of today’s smart devices.

Table for One

Thank the World Wide Web Consortium (W3C) for web standards in code and browser functions. Without these advances, web designers were locked into columns and rows reserved for spreadsheets, but manipulated into slices of images and tables. Nick also explains that cascading style sheets (CSS) are now used to separate the design and position from the content. Take away the CSS and the content is still available for users and search engines. Change the CSS and the same content will be presented differently. There are multitudes of amazing CSS elements that are lying in wait for browsers to support them.

Flash in the Pan

Flash is another element that has faded quite a bit from websites, as Nick explains that Flash cannot be viewed on certain devices, mainly Apple products. Flash also lost its glamour in the eyes of marketers, because a flash file contains the content, and as a result, it hides that critical content from search engines – not good if you want your site to be found online. Because of the political and technical roadblocks, Flash is seemingly a passing trend that was once widely embraced and later dropped as technology progressed.

Lundmark Then vs. Now

I thought it would be fun to check out Lundmark’s past and present web presence and compare the two. Yes, times have certainly changed!

The goldfish design dates back to 2003, when we could be found at: lundonline.net. We took a plunge (literally) with this design, which focused mostly on clever copy, stock graphics and simple links placed horizontally across the bottom of the main page. Our logo was also more basic, utilizing greens instead of our current blues.

fish
Lundonline.net – circa 2003 – Built in Flash

Fast forward to 2014. Now, our website focuses on our reputation and high-level of expertise in packaging and shopper marketing. Scrolling images showcase our client portfolio and offer a modern look and feel, giving our client work more product depth using shots of varying angles.

lund1
Lundmark Advertising.com – today

Add social media icons for Facebook and Twitter as well as the blog, and you get a clean, interactive agency website. Hard to imagine life before these elements, right? I was able to view a screenshot of our older page designs thanks to a nifty little tool called the Internet Archive, aka, the Wayback Machine. So, one could go out on a limb and say that maybe time travel really does exist? At least, it does when it comes to Lundmark.

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