Most of us agree that in today’s world, social media is more important than ever to your business; but the real question is, how important is it?
A recent report by Forrester Research, Inc., How Consumers Find Websites in 2010, suggests that in the not too distant future, social media may drive more traffic to your website than search engines. While most people in the United States still rely on their favorite search engine to find what theyre looking for, more and more users are beginning to turn to social media platforms as an avenue to discovering new websites.
According to the report, in 2012, 50% of all Internet users between the ages of 18 and 23 chose to use social networks as their primary internet-discovery resource.
As the digital world continues grow and evolve, social media is playing a much larger role in the discovery of brands and businesses then it ever has before. Im curious to know, what social media platforms do you believe are a must-have in todays world? Have you ever been turned off by a new brand (or an old favorite) because they havent been keeping up with the times?
Weigh in with your opinion; we’d love to hear it!