One of the biggest buzzwords in marketing today is data. This important information that is collected from consumers is vital to the growth of any business. Quality data can lead to targeted marketing campaigns and more qualified leads. From 1st party to 3rd party data, it’s important to know what type of data you are working with and where each comes from. This post is designed to help sort out some of the potential confusion by not only defining the three primary types of data, but also explaining the pros and cons of each.