Most successful brands have implemented some form of a content marketing plan. If done effectively, content marketing can push out valuable and meaningful content for consumers while also highlighting their brand. However, this can oftentimes be a one-way conversation, and in a world where 69% of people have some form of social media account, it’s important to let your consumers share their voices. This is where user-generated content (UGC) comes into play. UGC refers to anything that is created by consumers about your brand or product(s). This can include comments on a social media post, blogs, pictures, a review on a website, or even a video.