Tag Archives: Marketing
Programmatic Advertising

Programmatic Advertising

in Marketing

The thought of digital advertising can overwhelm many marketers, particularly those that have yet to fully engage with what seems like endless opportunities available in today’s online marketplace. Just reading a case study or news article can feel like you’re trying to decipher a foreign language. One term we often see misunderstood is “programmatic advertising.” […]

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3 Steps to creating a successful FacebookAdvertising Campaign

Three Steps to Creating a Successful Facebook Advertising Campaign

in Marketing

There is no denying that Facebook has revolutionized the online world. It is estimated that 2 billion people are active on this free social site. That’s nearly 30% of the world’s population! Moreover, Facebook purchased the social media site Instagram in 2012, which has currently grown to approximately 800 million active users. With access to […]

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User-Generated Content- Marketing Made for You

in Marketing

Most successful brands have implemented some form of a content marketing plan. If done effectively, content marketing can push out valuable and meaningful content for consumers while also highlighting their brand. However, this can oftentimes be a one-way conversation, and in a world where 69% of people have some form of social media account, it’s […]

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Marketing to Generation Z – Advantages of Generational Marketing

in Marketing

Marketing to Generation Z Generation Z, or the iGeneration, is the younger cohort of Millennials. Although this segment is still graduating from high school and college, they have already began to leave their mark as consumers. Those born between the mid 1990’s to early 2000’s are considered to be members of this group, and while some […]

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How Eye-Tracking Helps the Advertising & Design Industry

in Technology

They say that the eyes are the window to the soul. In this case, they are the window to oodles of information about how humans see the world, or at least the advertisements and design elements that we marketers and designers are putting out there. Earlier this year, Business Insider put together a compilation of […]

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Green is the New Black: Color Trends for 2014

in Design

Designers, marketers and advertisers take note, green is the new “in” color for 2014. According to Shutterstock‘s analysis and new info graphic, the color green has spiked a whopping 81% in the last year. Their study is based off their collection of 40 million images and 400 million all-time downloads. They analyzed the data and […]

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Lundmark

Not Just Another Weird Al Piece – Brand Relevance

in Marketing

Last week, many of us were delighted to witness the return of the King of Parody himself, Weird Al Yankovic, after the release of his new Mandatory Fun album. He managed to reinvigorate his musical career through his current fans, while reaching younger generations along the way. His execution was flawless: eight new parodied music [...] read more
Borden Brand Transition & Package Updates

The New Face of Store Brands

in Packaging

Thinking back to when I was a kid, I would always ask my mom if I could go with her to the grocery store. I remember cruising up and down the aisles, whizzing by all the different products, not really knowing what she would buy or why she would choose certain items over others. At […]

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Event Marketing: Stage and Engage

in Branding

In just a few short weeks, the official start of summer will be on our radar. Ok, maybe the kiddos will be more in-tune with the exact day summer begins on the calendar, but for the rest of us, it’s always nice to know we are still far away from the clutches of old man […]

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Is Social Media Vital to Your Website Traffic?

in Marketing

Most of us agree that in today’’s world, social media is more important than ever to your business; but the real question is, how important is it? A recent report by Forrester Research, Inc., How Consumers Find Websites in 2010, suggests that in the not too distant future, social media may drive more traffic to […]

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Zevo-3: Advertainment by Skechers, Nickelodeon, The FCC & The FTC

in Branding

In October, Nicktoons will air Zevo-3, an animated show based on characters including Kewl Breeze developed by Skechers to promote their Airators line of kids’’ shoes. Kewl Breeze is a superhero that uses his breathable Skechers shoes to defeat hot “”Blacktop” ”, his arch nemesis. Why is this kids’ product advertising out of the ordinary? […]

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socialnomics

Social Media by the Numbers

in Marketing

If there's anyone out there that still thinks social media is the latest fad that may go poof in the middle of the night, let's review the numbers. Here are a few interesting facts sited in the book, SOCIALNOMICS THE BOOK, by author Erik Qualman along with a cool YouTube promotional video. Gen Y & [...] read more