Social Media by the Numbers

in Marketing

If there’s anyone out there that still thinks social media is the latest fad that may go poof in the middle of the night, let’s review the numbers.

Here are a few interesting facts sited in the book, SOCIALNOMICS THE BOOK, by author Erik Qualman along with a cool YouTube promotional video.

  • Gen Y & Z think e-mail is passe; in 2009 Boston College stopped issuing freshmen university e-mail addresses
  • Gen Y will out outnumber Baby Boomers by 2010
  • 96% of Gen Y have joined a social network
  • 18% of traditional TV ads generate a positive ROI; 90% of consumers who can TiVo ads do
  • 78% of consumers trust peer recommendations; 14% trust advertisements
  • 80% of companies use LinkeIn as their primary tool to find employees
  • If Facebook were a country it would be the 4th largest in the world
  • It took TV 13 years to reach 50 million users, the Internet 4 years; Facebook registered 100 million users in 9 months.

Change is the only constant. Happy social networking.

Tags: , , ,

Leave a Comment