Hostess® – New Product Launch & Sales Support

Hostess Bakery Petites Product Launch and Sales Support

The Challenge

Hostess was preparing to launch Bakery Petites, an innovative new line of bite-size treats. Prior to commercialization, the new product line required branding, packaging, sales tools and other support materials.

The Solution

Lundmark was engaged to help launch the product line and bring Bakery Petites to life. A brochure was created for the sales team to utilize with major retailers and a sales kit was developed to showcase the new line with sample product. At retail, new packaging was supported with point-of-purchase materials and various product displays.

The Result

Lundmark played an integral role in helping Hostess with their biggest product innovation launch in company history. From design to press check, our collaboration with Hostess resulted in success at the retail level and happy consumers.