GCSAA – Positioning Campaign
The Golf Course Superintendents Association of America (GCSAA) was looking to attract new members to join the organization and engage existing members through a membership marketing campaign.
Lundmark developed the “GCSAA, Working for Me” campaign which positioned the association as having the backs of its members across a variety of areas. A microsite was created to showcase valuable membership benefits and encouraged members to share their own GCSAA story. The campaign was promoted via direct mail, print and digital advertising, and on social media.
Overall feedback from members was positive and more than 30 stories were submitted in the first two months of the campaign.