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Packaging Process in 10 steps

Package Process: Concept to Cart (Infographic)

in Tips and Tricks

64% of consumers try a new product because the packaging catches their eye.ª New packaging design drives sales, but what’s needed to manage the package process?

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Back to School

Back to Cool: Online Tools for Parents This School Year

in Tips and Tricks

We’re finally nearing the end of summer, at least for those heading back to the classroom. If you have kids, they are probably either elated to jump into a fresh new year of learning, or on the opposite end: dreading the end of sun and, plus an earlier bed time. I was always of the […]

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functional-foods

Functional Foods Don’t Really Bug Me

in Tips and Tricks

If you’d asked me five years ago if I would consume insects to get more protein in my diet, you would have received a look of sheer terror in return. My tastebuds have become a bit more adventurous since then, and it’s something I would actually try now. It seems like most of us are […]

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summer staycation

Exploring Your Local(e)

in Tips and Tricks

Summer is the perfect time to reconnect with what’s going on in your neck of the woods. If you’re looking for something to do this upcoming holiday weekend, why not check out what’s just beyond your back yard? It’s always fun to get away when there’s an upcoming three-day weekend, but not everyone has that […]

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Direct Mail Now Available Monday - Friday

Marketing Implications – No Saturday Mail

in Tips and Tricks

It is highly anticipated that Patrick R. Donahoe, postmaster general and CEO of USPS, will announce the suspension of Saturday mail deliver beginning in August at a press conference later today. USPS research indicates that nearly 70% of Americans support the much-debated move to reduce cost. Earlier talks included the suspension of both mail and […]

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Valentines

Valentine’s Day – the Other Gift Giving Holiday

in Tips and Tricks

Millions of Americans will celebrate Valentine’s Day with gifts for friends and loved ones. This year an estimated $18.6 billion will be spent; an average of $130.97 per adult according to a survey conduced by BIGinsight and reported by the NRF. Take a look at these consumer insights for Valentine’s Day. GIFTS: A mix of traditional and […]

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