Viewing post categorized under: Technology
User-Generated Content

User-Generated Content- Marketing Made for You

in Marketing

Most successful brands have implemented some form of a content marketing plan. If done effectively, content marketing can push out valuable and meaningful content for consumers while also highlighting their brand. However, this can oftentimes be a one-way conversation, and in a world where 69% of people have some form of social media account, it’s […]

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Improve email response across all devices - responsive email design

Responsive email Design – improve engagement across devices

in Design

Responsive design. More than likely you’ve heard this term applied to web design, but have you considered responsive email design as a way to better connect with your audience? You’re probably aware of the increasing use of smart phones to check emails and conduct business. And yet, we struggle daily to view emails on our mobile […]

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How Eye-Tracking Helps the Advertising & Design Industry

in Technology

They say that the eyes are the window to the soul. In this case, they are the window to oodles of information about how humans see the world, or at least the advertisements and design elements that we marketers and designers are putting out there. Earlier this year, Business Insider put together a compilation of […]

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Yik Yak

Are You Y-aking? (And by Yaking, we mean Yik Yak-ing)

in Technology

Have you heard of the newest up-and-coming social media app Yik Yak? Well, Facebook sure has! And we wouldn’t find it surprising if Mark Zuckerberg comes out with something very similar in the near future. Yik Yak is an app that allows you to get a live feed of what’s happening around you while still […]

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user interface user experience

Biometric Authentication: Leaving Passwords in the Dust

in Technology

Innovation and technology effect design, when it comes to the function and human interaction. Designers have to be aware of the needs of technology and the needs of the user. The resulting considerations of these two spaces determine the User Interface and User Experience, UI/UX. Lets take a look at some emerging technology. We now […]

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The Webolution of Lundmark – Web Design

in Technology

The majority of websites have probably gone through a multitude of face-lifts over the past 25 years. Yes, it’s hard to believe that we’ve been “surfing” the Internet (now with a capital “I,” according to AP Style), for a quarter of a century. What’s even more amazing is how far we’ve come with the look […]

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3D Printer

3D Printing: A Prototype for the Future

in Technology

In the 1985 movie, Weird Science, we were first introduced to the futuristic concept of a three-dimensional prototype by two high school boys creating their “perfect” girl from a doll and a computer. While at the time, this concept may have seemed quite far-fetched, technology has more recently lent itself to an equally amazing and […]

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QR CODE EXAMPLE

The smartphone and 2D QR codes, engaging consumers

in Technology

Computer graffiti? Barcode malfunction? IT department prank? If you find the graphic to the right a bit curious, you’re not alone. It’s reported that only 52% of the population in this country have seen or heard of a 2D QR (Two-Dimensional Quick Response) code. Of those familiar with the codes, only 28% have used one. […]

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Hover Dam Bridge Bypass - Photo by Ethan Miller/Getty Images

Building Blocks – The Hoover Dam Bypass Bridge

in Technology

The Mike O’Callaghan-Pat Tillman Memorial Bridge constructed to divert traffic from the Hoover Dam has been described by many as one of the most spectacular concrete arch bridge ever built. The photo captures the spirit of the statement. The project has not gone without controversy or incident. However, from a purely visual design perspective, which […]

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Nike’s Chalkbot – It’s All About You

in Branding

The Tour de France, Nike, Lance Armstrong, LIVESTRONG, the chalkbot, Twitter, text messaging and celebrities this is big and there’’s a lot to your arms around, maybe too much. However, the more I read, the more I engaged, the more clear it became. The pieces started working together. This is big and what makes it […]

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