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Marketing to Generation Z – Advantages of Generational Marketing

in Marketing

Marketing to Generation Z Generation Z, or the iGeneration, is the younger cohort of Millennials. Although this segment is still graduating from high school and college, they have already began to leave their mark as consumers. Those born between the mid 1990’s to early 2000’s are considered to be members of this group, and while some […]

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Marketing to Millennials – Advantages of Generational Marketing

in Marketing

Marketing to Millennials The Millennial generation, or Generation Y, is one of the most popular and influential targets of today’s marketers. Regardless of the reputation that this group may have earned, Millennials are undoubtedly moving from the generation of the future to the generation of the present. Born between the early 1980’s and the year 2000, […]

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Marketing to Generation X – Advantages of Generational Marketing

in Marketing

Marketing to Generation X Generation X, or the “Lost Generation,” is the demographic bridge between Baby Boomers and Millennials.  Born between the mid 1960’s and the early 1980’s, this group grew up during the first Gulf War. This group saw women join the workforce in larger numbers, thus spawning the age of “latch-key” children“.They grew up with […]

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Baby Boomer Infographic

Marketing to Baby Boomers – Advantages of Generational Marketing

in Marketing

Marketing to Baby Boomers Generational marketing is not new – Consumer companies have been grouping consumers into age demographics since the dawn of advertising. Despite its broadness, generational marketing is still an important consideration when defining your brand’s audience. Over the next few posts, we will be discussing attributes of various generational groups, starting with […]

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Target Gets Crafty with Instagram

in Marketing

Trick or Treating has arrived on Instagram a couple weeks early! In a very clever marketing strategy, Instagram followers of Target are getting treated to an early Halloween by transforming users’ feeds into the virtual neighborhood of “Halloween Hills“. By “knocking once” on any of the virtual blocks in the neighborhood, you’re presented with options […]

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Lundmark

Not Just Another Weird Al Piece – Brand Relevance

in Marketing

Last week, many of us were delighted to witness the return of the King of Parody himself, Weird Al Yankovic, after the release of his new Mandatory Fun album. He managed to reinvigorate his musical career through his current fans, while reaching younger generations along the way. His execution was flawless: eight new parodied music [...] read more

Targeting the Social Shopper: Millennials

in Marketing

The word “”selfie”” appeared as the word of the year in late 2013 (according to the Oxford Dictionary), further highlighting our obsession with apps like Instagram and other social media as a whole. Though many companies use digital and social media to reach baby boomers, perhaps they need to expand their focus a bit and […]

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Has Facebook Advertising Gotten Out of Control?

in Marketing

We’’ve all heard of it, most of us use it, and the majority of us can’’t get enough of it. So why wouldn’’t companies and businesses reap the rewards of such pragmatic advertising space? Is Facebook really allowing advertising to get out of control, or is it just another scroll of the finger for Facebook […]

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Is Social Media Vital to Your Website Traffic?

in Marketing

Most of us agree that in today’’s world, social media is more important than ever to your business; but the real question is, how important is it? A recent report by Forrester Research, Inc., How Consumers Find Websites in 2010, suggests that in the not too distant future, social media may drive more traffic to […]

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Twitter logo development

The Evolution of the Twitter Icon

in Design

Twitter has officially become iconic enough to join the ranks of the elite companies with instantly recognizable brand logos (i.e., Apple, Starbucks, Target). They have simplified their Twitter Bird yet again and simultaneously clarify that the brand logo will no longer appear with any form of text: “Starting today you’ll begin to notice a simplified […]

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PSA 1980

Flashback: Anti-Drug PSA’s

in Marketing

Take a look back at some past Public Service Announcement advertising from the 1980’s. Did PSA’s like these have an effect on you, other then craving a delicious breakfast?

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socialnomics

Social Media by the Numbers

in Marketing

If there's anyone out there that still thinks social media is the latest fad that may go poof in the middle of the night, let's review the numbers. Here are a few interesting facts sited in the book, SOCIALNOMICS THE BOOK, by author Erik Qualman along with a cool YouTube promotional video. Gen Y & [...] read more