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Supermarket grocery

Brand Love: Connecting Through Online Reviews

in Branding

Ok, I’’ll admit it: I have a problem. I am a certifiable product review junkie. I’’ll spend countless hours researching anything from potato chips to shampoo before I break down and make a purchase. Admission is the first step, right? In our hyper-connected world, it’s so easy to do online recon on most things before […]

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Borden - Soccer Event

Event Marketing Part II: Brand and Deliver

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Last week, we talked about event marketing and why brands sometimes need to introduce event marketing into the mix in order to gain valuable exposure. It’s something that can be beneficial for new brands trying to get their name out, as well as established brands that want to re-engage with consumers. This time, we will […]

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Event Marketing: Stage and Engage

in Branding

In just a few short weeks, the official start of summer will be on our radar. Ok, maybe the kiddos will be more in-tune with the exact day summer begins on the calendar, but for the rest of us, it’s always nice to know we are still far away from the clutches of old man […]

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Touchdown! Dunder Mifflin at Quill.com

in Branding

Well played, Staples. Yes, it’’s obvious, but brilliant. Staples entered into a licensing agreement with NBC to market and sell “Dunder Mifflin” brand paper products and office supplies from it’s Quill.com website last year. The two-year agreement and “reverse product placement” concept leverages the popularity of the sitcom, “The Office” as it winds into final […]

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Zevo-3: Advertainment by Skechers, Nickelodeon, The FCC & The FTC

in Branding

In October, Nicktoons will air Zevo-3, an animated show based on characters including Kewl Breeze developed by Skechers to promote their Airators line of kids’’ shoes. Kewl Breeze is a superhero that uses his breathable Skechers shoes to defeat hot “”Blacktop” ”, his arch nemesis. Why is this kids’ product advertising out of the ordinary? […]

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Truth in Advertising – The Code of Marketing Ethics

in Branding

The truth, the whole truth and nothing but the truth – in advertising. That’’s the sacred code we live by as marketers. We dare not cross, bend or break it, ever. This is not a hard concept to grasp or principle to follow. Is it? Well, here’’s another example of a company that strategically profited […]

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Nike’s Chalkbot – It’s All About You

in Branding

The Tour de France, Nike, Lance Armstrong, LIVESTRONG, the chalkbot, Twitter, text messaging and celebrities this is big and there’’s a lot to your arms around, maybe too much. However, the more I read, the more I engaged, the more clear it became. The pieces started working together. This is big and what makes it […]

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First to Market

The First of its Kind Kia Forte – First to Market

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Kia promotes it’s new Forte compact sedan with a questionable “first-to-market” strategy.

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Zombies devour Lundmark clients

in Branding

Not much has changed today in terms of the varying quality of product placement and the struggle to avoid brand death. What does it take today to become a brand that achieves iconic status, to transcend placement and become story-line, and how does a zombie flick bring this to life?

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